HOMECorporateCorporate Message

Corporate Message

Message fromCEO

We will strengthen our future competitiveness by making bold investments to develop innovative technologies, strengthen our product development capacity, enhance the quality of our customer service and increase our brand value as a leader in the global automobile industry.

Strengthening competitiveness
with innovation and bold investments 

Despite volatile market conditions, Hyundai Motor has taken a great step towards the future in 2014. Sales have rose yet again achieving the highest ever annual sales of 4.96 million units. In addition, Hyundai Motor has strengthened its market presence in terms of important indicators such as quality, product competitiveness and brand value.

For example, Hyundai Motor ranked first in J.D. Power’s Initial Quality Study (IQS) in the U.S. and second in the Vehicle Dependability Study (VDS) in China. Our flagship sedan, Genesis, as well as the new Sonata and new i10 also received great reviews, demonstrating Hyundai Motor’s strong product competitiveness. Avante (Elantra)
became the first Hyundai Motor’s model to reach the 10 million sales mark and sales volumes of nine models exceeded 100,000 units in countries including South Korea, U.S. and China in 2014, demonstrating the popularity of the Hyundai Motor brand worldwide. Hyundai Motor reaffirmed its competitiveness in next-generation technology was recognized the Tucson (ix35) Fuel Cell powertrain was listed as one of Ward’s ‘10 Best Engines’. Hyundai Motor’s brand value has increased significantly yet again moving up to 40th from 43rd in 2013 according to the global brand consulting firm, Interbrand.

In 2015, Hyundai Motor aims to hit the sales mark of 5.05 million units and further strengthen its leading position in the global market. We are planning to make bold R&D investments to further improve quality, deliver greater customer satisfaction and strengthen future competitiveness.
Stronger emphasis will be placed on quality verification at the product design stage and efforts to improve quality will be coordinated with the labor union, in order to set a new benchmark in automobile quality.

We will also make leapfrog improvements in our customer experience at the point of sales and service. Hyundai Motor will become a beloved brand by delivering complete satisfaction.

In 2015, we plan to focus on R&D investment to further strengthen our competitiveness and develop new technologies for our future. More specifically, we will invest in the development of innovative fuel efficiency improvement technologies as well as green and smart technologies. Hyundai Motor will lead the innovation to become an automobile company that exceeds customer expectations in all respects.

Faced with ever increasing uncertainty, we will establish an organic collaboration structure between production plants and the sales network, in order to improve the overall efficiency of our global production and sales operations, ultimately improving our capacity to achieve sustained growth.

Lastly, we will strive to become a responsible global corporate citizen by increasing the scope and scale of our social contribution activities worldwide. More effort will be made to ensure shared growth with suppliers and ultimately contribute to making a better world for all our stakeholders.

I ask for your continued support and interest in the future.

Thank you.

Chairman and CEO Hyundai Motor CompanyMong-Koo Chung